Help your customers see your products in their space, instantly.

Our 'View in room' technology makes it easy for designers and enthusiasts to view decor at full scale, directly from your website, product samples, and showroom floors.

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Technology is increasingly integral to how people experience brands and Primer’s app and Apple’s technology offer the opportunity to test colour and pattern across whole walls and rooms.

Anthony Davey

CEO, Farrow & Ball

How Primer works

We rapidly model your products in 3D

Capturing the color, texture, and sheen with incredible accuracy.

Add our 'View in room' button to your website.

A simple integration launches mobile customers directly into a preview.

Add QR codes to your samples and showroom.

Launch preview from a sample or showroom display in seconds.

We rapidly model your products in 3D

Capturing the color, texture, and sheen with incredible accuracy.

Add our 'View in room' button to your website.

A simple integration launches mobile customers directly into a preview.

Add QR codes to your samples and showroom.

Launch previews from a sample or showroom display in seconds.

That's it! A suprisingly easy setup with no technology to build or maintain. Want to learn more?

Get in touch

Supercharge your sales process

Make design decisions easier

Customers and clients can now instantly preview any product color, texture and finish in their space, at full scale, for free.

Amazingly accurate previews

Our best-in-class technology renders texture, sheen and lighting conditions in real time using the latest 3D modeling and AR technology.

It's shareable and social

We make it easy for customers to capture and share their in-room previews with friends, family, customers, and clients.

A showroom that never closes

Our technology makes it easy for brands, designers and sales reps to communicate with clients anywhere at any time.

Decrease your carbon footprint

We support eco-conscious brands and aim to make the decor industry more green. Our view-in-room previews facilitate decision making and reduce waste

Become an innovator

Be one of the first brands to utilize AR technology to help your customers experience your products directly in their space

Easy to use

Our view-in-room previews easily integrate with your website, showroom and samples. Customers get to see your products in their home with a tap.

Unparalleled partner support

Our partners are paired with a dedicated liaison to guide implementation, troubleshoot, and share best practices so you can get the most from Primer.

Interested in learning more? Get in touch via our contact form or reach out directly to our head of partnerships at katie@primer.com

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Help your customers make decisions faster and increase conversion.

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