Primer lets you preview paint, tile, and wallpaper in your room instantly with augmented reality. We help decor brands virtualize their products in 3D with accurate color, texture, and sheen and make it easy for you to try those products in your space instantly. Our iPhone and iPad app is simple to use and makes it easy to visualize paint colors, wallpaper patterns, and tile in your space instantly. Download the Primer: AR Home Design app today and get creative with your space!

We were tired of making big decisions with tiny samples.

We set out to make it easy to visualize inspiring ideas in your space so you can get creative and love where you live.

Our Values

  • Authenticity

    We want to help you build relationships with the people who make the stuff you buy.

  • Quality

    We want to highlight craft and care for customer experience wherever we find it.

  • Sustainability

    We champion environmentally conscious brands and we're proud members of the Good Future Design Alliance.

Our Team

  • Russ

    Co-founder, CEO

  • Katie

    Director of Partnerships

  • Adam

    Co-founder, CPO

  • James

    Director of Engineering

  • Sarah

    Software Engineer

  • Brennan

    3D Modeling

  • Erik

    Software Engineer

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